OLD NAVY CHANGING WOMEN’S CLOTHING SIZES TO BE MORE INCLUSIVE – ‘BODEQUALITY’ LAUNCH
Written by Ballzer on August 19, 2021
If you’ve got curves, it’s not always easy to shop for clothing. Old Navy just made it easier!
Old Navy is redefining the sizes of its women’s clothes to make them more inclusive. Starting tomorrow, August 20, they will launch “BODEQUALITY”. Old Navy will be the first value retailer to offer sizes 0-30 and XS-4X for all women’s styles, AND with no price difference!
"The feat will make Old Navy the first business of this scale to guarantee true size-inclusivity across its 1200 stores (and yes, that includes international stores as well)."
— Old Navy Official (@OldNavy) August 18, 2021
This is #BODEQUALITY and we're so ready for it. https://t.co/klCLI83nLb
Yahoo Sports! has the full story. “We saw an opportunity to meaningfully change the women’s shopping experience by making it more inclusive regardless of size,” Old Navy president and CEO Nancy Green said in a statement. “BODEQUALITY is not a one-time campaign, but a full transformation of our business in service to our customers based on years of working closely with them to research their needs.”
Photo Via Business Wire Photo via Business Wire
“Old Navy said it will transform its 1,200-plus stores and online shops into “fully size-integrated shopping experiences” and every store will offer all women’s styles in sizes 0-28 with no special sections. There also will be mannequins in sizes four, 12 and 18.”
Cover Photo by Business Wire
