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The Miss 7 Rivers/ Miss 7 Rivers Outstanding Teen Scholarship Pageant

Saturday, January 21st at Holmen High School

$15.00 admission at the door

Click here for more info!

The current Miss 7 Rivers, Christa Brehm, and the current Miss 7 Rivers Outstanding Teen, Amber Wuensch, stopped by to talk about what this past year has been like as title holders.  We wish them well on their new adventures and wish the best of luck to the contestants competing tomorrow!


Today is National Make Dreams Come True Day!  We wanted to celebrate by making Cheryl's dream come true! Here's her dream she shared with us:


You're welcome, Cheryl!

Did you recently get engaged?  We hope you'll join us at Wedding World on Sunday, January 22nd at the La Crosse Center!  It's the areas premiere bridal expo and it's a must if you're getting married within the next 3 years!  To get your complimentary tickets and more info, click here!

You've heard of the Newlywed Game, right?  How about the "Almost Married Game."

Thanks to our guests, Lindsey and Brad and Brian and Lacey, for being such great sports!

We decided to celebrate "National Go Caroling Day", the best way possible!  We hit up the Rotary Lights Display in Riverside Park to see who would join us in celebration.  We found some willing participants...but others weren't as excited about it...

Click here to watch our celebration!


We haven't had a Made Up or Paid Up winner since August but Shelly from Winona broke the streak! She scored $857.74 from Subway this morning!

Hear what Shelly plans to do with all the cash:

 Today is National Go Caroling Day so Brittany and Ballzer are going to be at ROTARTY LIGHTS tonight from 5-6 to sing carols with you all. We couldn't wait that long to celebrate so Ballzer wrote a new Christmas Carol:




Dancing with the La Crosse Stars was a huge success, again this year!  9 local teams spent 5 months preparing their dance routines and raising money for the Red Cross mission.  They were instructed by professional dancers from three partnering dance studios (Amanda's Academy of Dance, the La Crosse Dance Centre, and Nicole's School of Dance). A lot of hard work, blood, sweat, and tears went in to making this event a success.  Thank you to everyone who participated!

With the dedication of these teams and the financial support of our community; over $86,000 was raised during the course of this event to help contribute to our local chapter of the Red Cross!  In the La Crosse area, the Red Cross responds to about 40-50 disasters each year (most of which are house fires) by providing food, shelter, clothing and canteen services.  Thank you for your assistance! 



Brittany and Ballzer (left) from the Z93 Morning Buzz hosted the event and had a great time!  Charlotte's Bridal and Formal Wear provided beautiful dresses for them and for the dance studio owners (Right)!

Join us for Divafest this Friday night at the Radisson Hotel in down town La Crosse!

Get your tickets online here or purchase them at Mid-West Family Broadcasting (201 State Street down town La Crosse) from 8am-5pm.

Here are some of the people you'll meet and a sneak peak of some of the fun items you'll see at Divafest this Friday night!  Listen to what they have to offer you!


Urban Shoetique


Southern Exposure Style


Thorson Graphics


Center of Chiropractic


Go Carefree Shuttle


Anytime Fitness


Brilliant Bodywork


Studio Bella Photography


Charlotte's Bridal


Her Suppz


The Great Escape


Mainstream Boutique


SHE The What Women Want Store


Great Harvest Bread Company


The Edge Salon and Barber Shop


Phillips Distributing featuring Kinky Liqueur


Matthew J. Hefti is a Wisconsin-based author and a veteran of the wars in Iraq and Afghanistan where he served for twelve-years as as an explosive ordnance disposal technician. While enlisted, he earned a BA in English and an MFA in Creative Writing. His acclaimed debut novel, "A Hard and Heavy Thing," is a bold narrative spanning two wars across three continents that challenges our ideas about sacrifice and courage.

Join the La Crosse Public Library, the UW-La Crosse Murphy Library, and the Weber Center for the Performing Arts as they present an evening with Matthew Hefti as he reads from "A Hard and Heavy Thing," shares his experience writing this powerful novel after returning home from war.